My journey at Cobalt Restaurant Group begins in October of 2021, I've been working as a Marketing Manager overseeing various responsibilities regarding their current and future restaurant ventures.
Some of my current responsibilities at Cobalt are the following:
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Conceptualize and execute cross-channel campaigns with a primary emphasis on Meta’s advertising tools for Instagram and Facebook, ensuring a cohesive brand voice and objectives.
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Develop and manage SEO tactics targeted for the brand’s websites to maximize organic visibility, performance, and search relevance.
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Design and launch cross-channel digital marketing strategies, engaging over 15,000 contacts and followers across platforms like Facebook, Instagram, and email campaigns, bolstering brand engagement and loyalty.
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Employ metrics and analytics tools like Google Analytics and Constant Contact to assess campaign outcomes, gain insights, and adjust strategies for enhanced results.
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Curate and craft content, from photography to ad designs, maintaining alignment with each restaurant’s brand identity while effectively conveying their unique narratives to resonate with the target audience.
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Spearheaded the migration of company websites to WIX, improving user engagement and establishing brand uniformity, leading to a notable 46% decrease in operational expenses.
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Instituted an efficient workflow, facilitating in-house management of website adjustments and eliminating previously incurred external costs.
Email marketing sample from Constant Contact
Facebook/Instagram Ads done in After Effects
Website template created on wix being used at three locations